1967

The house of Saint Laurent first collaborates with film, designing the wardrobe of Catherine Deveuve for Luis Buñuel’s landmark film Belle de Jour, including pieces from both haute couture and ready-to-wear collections.

1968

Again a first - Saint Laurent launches a ready-to-wear collection for men, Saint Laurent Rive Gauche pour Hommes, opening a boutique the following year.

1971

The House of Saint Laurent presents its Spring/Summer 1971 haute couture collection, titled ‘Libération’ and inspired by the 1940s. Initially causing a scandal, its strong-shouldered silhouette sets the template for the 1980s, and becomes a hallmark of the house.

1974

The house of Saint Laurent moves to 5 avenue Marceau, Paris, where the Musée Yves Saint Laurent now stands.

1976

In July, the house of Saint Laurent stages an opulent Fall/Winter haute couture show inspired by the costumes of the Ballets Russes (1909-1929). It is the first Saint Laurent show presented on a raised catwalk, changing the way fashion is perceived - opulent and decorative, it approaches fashion as an art form.

1977

Drawing inspiration from Asian culture, the house of Saint Laurent presents a collection dedicated to China. This coincides with the launch of a new perfume titled Opium - the first time a couture collection had ever been conceived around a scent. Connecting egalitarian and democratic perfume with the magic of haute couture, Saint Laurent perceived a new plurality of fashion communication.

1983

Yves Saint Laurent and the house of Saint Laurent are subject to a retrospective exhibition at the Metropolitan Museum of Art, New York. It is the first time a living designer has ever been honored in such a manner.

1997

In an exceptional move - indicating his intention for the house of Saint Laurent to continue after he himself retired, and to cement his creative legacy - Yves Saint Laurent appoints the designers Alber Elbaz and Hedi Slimane to head the Saint Laurent Rive Gauche womens and mens lines respectively, while he continues to design the haute couture.

1999

Gucci Group purchases the house of Saint Laurent in December. In January 2000, Tom Ford is announced as creative director of the Saint Laurent ready-to-wear lines for men and women.

2002

In January 2002, Yves Saint Laurent retires from the house of Saint Laurent following a spectacular retrospective haute couture show at the Centre Pompidou. The haute couture arm of the house officially closes in October - Saint Laurent’s legacy will continue purely through its ready-to-wear lines.

2004

Succeeding Tom Ford, Stefano Pilati is appointed creative director of the house of Saint Laurent.

2012

Hedi Slimane is appointed creative director of the house. The label is rebranded to simply read ‘Saint Laurent’, referencing the ready-to-wear logo design and name originally conceived in 1966.

2015

The house of Saint Laurent moves its creative operation to 24 Rue De L'Université on Paris’ Left Bank, an address that emphasizes the ties of the house to this inspirational arrondissement of the city.

2016

Anthony Vaccarello is appointed creative director of the house of Saint Laurent.