YVES SAINT LAURENT
THE FOUNDER
THE HISTORY
1961
The house of Saint Laurent is founded by Yves Saint Laurent and Pierre Bergé at 30 bis rue Spontini, Paris. Its iconic logo, entwining the initials ‘YSL’, is designed by the French graphic Artis Adolphe Jean-Marie Mouron, known as Cassandre. Its original form is still used as part of the house iconography today.
1962
On Monday, January 29 1962, the first collection for the house of Saint Laurent is presented, to immediate international acclaim. The first piece created by the ateliers is a little black dress.
1966
Saint Laurent launches a boutique to sell a unique ready-to-wear line, the first ever to be given the same attention and creativity energy as haute couture. Underscoring both the location of its first boutique in the 6th and a source of inspiration constantly behind the house - the avant-garde Left Bank of Paris - it is first named Saint Laurent Rive Gauche. It transforms the fashion industry, and invents designer ready-to-wear.
1967
The house of Saint Laurent first collaborates with film,
designing the wardrobe of Catherine Deveuve for Luis
Buñuel’s landmark film Belle de Jour, including pieces from
both haute couture and ready-to-wear collections.
1968
Again a first - Saint Laurent launches a ready-to-wear
collection for men, Saint Laurent Rive Gauche pour Hommes,
opening a boutique the following year.
1971
The House of Saint Laurent presents its Spring/Summer 1971
haute couture collection, titled ‘Libération’ and inspired by the 1940s.
Initially causing a scandal, its strong-shouldered silhouette
sets the template for the 1980s, and becomes a hallmark of the house.
1974
The house of Saint Laurent moves to 5 avenue Marceau, Paris,
where the Musée Yves Saint Laurent now stands.
1976
In July, the house of Saint Laurent stages an opulent Fall/Winter
haute couture show inspired by the costumes of the
Ballets Russes (1909-1929). It is the first Saint Laurent show
presented on a raised catwalk, changing the way fashion is perceived
- opulent and decorative, it approaches fashion as an art form.
1977
Drawing inspiration from Asian culture, the house of Saint Laurent
presents a collection dedicated to China. This coincides with the launch
of a new perfume titled Opium - the first time a couture collection had
ever been conceived around a scent. Connecting egalitarian and democratic
perfume with the magic of haute couture, Saint Laurent perceived
a new plurality of fashion communication.
1983
Yves Saint Laurent and the house of Saint Laurent are subject
to a retrospective exhibition at the Metropolitan Museum of Art, New York.
It is the first time a living designer has ever been honored in such a manner.
1997
In an exceptional move - indicating his intention for the
house of Saint Laurent to continue after he himself retired,
and to cement his creative legacy - Yves Saint Laurent appoints
the designers Alber Elbaz and Hedi Slimane to head the
Saint Laurent Rive Gauche womens and mens lines respectively,
while he continues to design the haute couture.
1999
Gucci Group purchases the house of Saint Laurent in December.
In January 2000, Tom Ford is announced as creative director
of the Saint Laurent ready-to-wear lines for men and women.
2002
In January 2002, Yves Saint Laurent retires from the house
of Saint Laurent following a spectacular retrospective
haute couture show at the Centre Pompidou. The haute couture arm
of the house officially closes in October - Saint Laurent’s legacy
will continue purely through its ready-to-wear lines.
2004
Succeeding Tom Ford, Stefano Pilati is appointed creative director
of the house of Saint Laurent.
2012
Hedi Slimane is appointed creative director of the house.
The label is rebranded to simply read ‘Saint Laurent’,
referencing the ready-to-wear logo design and name
originally conceived in 1966.
2015
The house of Saint Laurent moves its creative operation
to 24 Rue De L'Université on Paris’ Left Bank, an address
that emphasizes the ties of the house to this inspirational
arrondissement of the city.
2016
Anthony Vaccarello is appointed creative director
of the house of Saint Laurent.
2017
The operations of the house of Saint Laurent move to
37 rue de Bellechasse, once again on the Left Bank of Paris.
2022
The house of Saint Laurent presents its Men’s Spring/Summer 2023
fashion show in Marrakech, the first time the house has staged a show
in a significant locale that served as both refuge and
muse to Yves Saint Laurent himself. It is also the first fashion show
presented by a major European luxury house on the African continent.